AC Clarke

Many businesses fall into the trap of hiring multiple agencies for Ads, Websites, and Email. Each team works in isolation, often repeating work, missing opportunities, and producing results that are hard to measure. The Problem with Disconnected Services: Misaligned strategies: Ads may drive traffic that your website can’t convert efficiently. Lost insights: Data is fragmented, making optimisation difficult. Higher costs: Separate agencies mean duplicated effort and wasted spend. The Stack...

Paid media can be a game-changer for small businesses — but without careful planning, it can also become a costly experiment. Common Pitfalls: Untargeted campaigns that waste impressions Poor tracking and reporting, making ROI unclear Ignoring conversion optimisation and retention opportunities How to Scale Efficiently: Audience segmentation:  Focus on the right customers with tailored messages. Clear measurement:  Track clicks, conversions, and revenue to make data-driven decisions....

Acquiring new customers is expensive. Many businesses overlook the potential of retention strategies, which can deliver compounding growth at a fraction of the cost. Why Retention Matters: Existing customers are more likely to buy again Automated workflows save time and reduce manual follow-up Consistent messaging improves loyalty and brand recognition How Performance Stack Helps: Lifecycle emails:  Nurture leads through every stage of the customer journey Automation:  Triggered messages that...