The Hidden Power of Retention: Why Email & Automation Matter
- AC Clarke
- Dec 27, 2025
- 1 min read
Acquiring new customers is expensive. Many businesses overlook the potential of retention strategies, which can deliver compounding growth at a fraction of the cost.
Why Retention Matters:
Existing customers are more likely to buy again
Automated workflows save time and reduce manual follow-up
Consistent messaging improves loyalty and brand recognition
How Performance Stack Helps:
Lifecycle emails: Nurture leads through every stage of the customer journey
Automation: Triggered messages that respond to user behaviour automatically
CRM integration: Full visibility of customer interactions to optimise strategy
Impact:
Even simple retention workflows can increase revenue and reduce reliance on expensive acquisition campaigns.
Looking to get more value from your existing customers? Speak to our team to learn how our Stack can help.

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